Realising The True Value Of Your Home - Part One

When selling property, most sellers want to know the answer to this all-important question: How will you (the agent) guarantee me the highest possible price?
This is a fair and reasonable question that all sellers should be asking.

At Peter Lees Real Estate, we believe that selling your property for the highest price possible relies on four key factors working together. We call this the Selling Puzzle. In this and the following three newsletters, we will discuss all four pieces.

The First Piece of the Puzzle: The Right Agent

The 'Right Agent' can mean many different things to different people. Is the right agent the one who sells the most properties in your neighbourhood? Have they been in business the longest? Or are they simply someone you get along well with?

All of the above are valid considerations, yet the number one quality that ties the right agent to achieving the highest price possible is their ability to negotiate effectively on your behalf.

Negotiation is often an overlooked skill in agents, yet it is without a doubt the biggest influence in successfully handling the sale of your property. When meeting with agents, be sure to ask about their negotiation strategy.

• Do they have a strategy?

• What courses have they completed on negotiation?

• How would they handle various buyer scenarios?

At Peter Lees Real Estate, we employ The Smartre Sale when selling property. The Smartre (Smart Real Estate) Sale is known to be the best method of sale when there are multiple buyers, and it is the only effective method of sale when there is just one.

Why is this? The Smartre Sale ensures that, when there are multiple buyers, genuine competition exists for your property. With most sales, agents simply have buyers compare their offers to others. But in the case of a single buyer, the Smartre Sale ensures the pricing, marketing, and inspection strategies all lead to a strong negotiation position for the seller.

Of the four pieces of the selling puzzle, the Right Agent is undoubtedly a key piece. In the next article, we will discuss the second piece: Property Presentation.