Realising the True Value of Your Home – Part Four: The Right Price

In our last three newsletters, we outlined the four pieces of the selling puzzle, and how their combination ensures you achieve the best possible result when selling your property.

The first three pieces were:

1. The Right Agent

2. Property Presentation

3. Marketing

Now, we turn our attention to arguably the most important piece: The Right Price.

Why Pricing Matters
Imagine this scenario: you’re selling a sought-after property with dozens of suitable buyers. You hired the right agent, invested time and money into presenting the home, and ensured your marketing was spot on.

But when it came to price, the property was overpriced by 15%. Instead of being marketed around its true value of $800,000, it was listed closer to $1,000,000. Would the property sell? Highly unlikely.

Now consider the opposite scenario. Same house, same true value—but in this case, the agent is inexperienced, the property presentation is lacking, and the marketing is sub-standard. Yet the property is priced correctly at $800,000. Would it sell? Highly likely.

This demonstrates that while the agent, presentation, and marketing are all important, the keystone piece of the puzzle is pricing your property correctly. Getting the right price is essential to achieving a successful sale.

Putting It All Together
While it’s possible to sell with only one or two pieces in place, having all four ensures you truly realise the value of your property. The combination of the right agent, property presentation, marketing, and pricing is what delivers the best results for sellers.

Thank you for following our four-part series. If you have questions or need advice on your property, feel free to reach out to Peter Lees Real Estate. We’re here to help every step of the way.